Fury as UK national park sells naming rights to | Tech News
Campaigners have blasted a UK national park after promoting the naming rights to a Czech car company. The Peak District National Park, one of the most well-liked nature spots within the UK, has renamed itself the “Peaq District” as part of a promotional campaign with Skoda.
The name reflects the Czech manufacturer’s latest car, the Skoda Peaq, with order books for the £50,000 all-electric SUV expected to open in just over a month. The signs were installed earlier this week as part of a one-week campaign from Skoda UK set to run until August 2.
However, the new sign has been met with scorn by many, with some blasting the decision to rename the iconic spot. National parks campaigner Tom Laws told the BBC: “If national parks are prepared to sell their very name to the highest bidder, then we’re already on the path to industrial extraction of the most protected landscapes.”
Campaigners have been snapped attaching a banner to the ‘Peaq district’ road sign, reading “national parks for sale, cash needed”. Another campaigner held a signal stating “cash 4 parks” as livid people made a stand in opposition to the transfer.
The Campaign for National Parks has warned that Government funding for National Park Authorities had been cut by up to 9% over the 2026 financial 12 months. This has led to round a 40% real-terms discount in funding since back in 2010, with parks clearly trying to fill up their coffers.
Eric Boutin, director of Skoda UK stated: “The new all-electric Skoda Peaq is the ultimate SUV for families with an everyday sense of adventure, and it fits perfectly with the ethos of the Peak District National Park.
“We’re passionate about encouraging more people to get outdoors and experience these incredible protected spaces.”
In a win for guests, Skoda is offering free cycle rent to guests over the promotional period on the Parsley Hay Cycle Centre.
Phil Mulligan, chief govt of the Peak District National Park stated the digital rebranding could be in place for one week solely, with six indicators briefly put in.
He careworn the branding was designed to “spark interest and conversation about what value the national park offers” and to “engage new audiences”.
Stay forward of the curve with the most recent developments within the automotive world! Our web site is your final vacation spot for car information, delivering complete updates, in-depth market evaluation, and professional insights into the fast-evolving automotive industry. We deliver you day by day protection on all the things from breakthrough vehicle applied sciences and industry trends to main bulletins which are driving the longer term of transportation.
Discover how these trends are remodeling the highway forward! Visit us usually for partaking and informative content material by clicking right here. Our meticulously curated articles cowl market trends, investment methods, and key milestones in at present’s quickly evolving car panorama.
