In-N-Out partners with KROQ in major music venue – Business News
Talk about a Double-Double of SoCal icons.
Burger giant In-N-Out is teaming up with alt-rock radio staple KROQ to provide the station’s famed Wilshire Boulevard efficiency hub a major glow-up — rebranding it because the In-N-Out Burger Sound Space at KROQ, based on a information release from Audacy.
In-N-Out Burger is teaming up with alt-rock station KROQ to provide the Wilshire Boulevard efficiency hub a glow-up. Instagram/@kroq
The revamped venue formally debuted Tuesday with an unique show from indie rock band Bleachers. Instagram/@kroq
The revamped venue — long a go-to spot for stripped-down units and intimate fan experiences — formally debuted Tuesday with an unique show from indie rock band Bleachers. Select exhibits will probably be full with an on-site In-N-Out truck handing out complimentary favorites at choose occasions.
“For the last 15 years, The Sound Space at KROQ has been the original destination in LA and Orange County for intimate performances from the biggest bands in the world,” KROQ programming exec Kevin Weatherly stated, calling the partnership the “next and best phase” for the venue.
Located in the center of the Miracle Mile, the space has hosted more than 170 performances since opening in 2011, the release stated, with acts like Coldplay, Linkin Park, Green Day and the Foo Fighters all passing by way of for unique concert events, interviews and fan occasions.
In-N-Out proprietor Lynsi Snyder-Ellingson stated “Both music and KROQ has always been special to me.” Company band .48 Special typically pulls its set lists from ’90s KROQ-era playlists. Instagram/@48special_official
The granddaughter of founders Esther and Harry Synder stated the collaboration felt like a natural match, pointing to the chain’s deep roots in Southern California tradition Jonathan Alcorn for CA Post
Select exhibits will probably be full with an on-site In-N-Out truck handing out complimentary favorites at choose occasions. Getty Images for Hollywood Christmas Parade
In-N-Out proprietor Lynsi Snyder-Ellingson stated the collaboration felt like a natural match, pointing to the chain’s deep roots in Southern California tradition — and even her own musical ties to the station.
“Both music and KROQ has always been special to me,” she stated, noting that the company band — .48 Special — typically pulls its set lists from ’90s KROQ-era playlists.
Beyond concert events, the upgraded venue will proceed to host stay broadcasts, podcast tapings and customized occasions — whereas additionally tying into the company’s Slave 2 Nothing Foundation, which works to fight human trafficking and substance abuse.
The partnership will even lengthen past the Sound Space, with KROQ and In-N-Out set to host the sith annual Rock 2 Freedom Benefit Concert at LA’s Wiltern Theatre in October.
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