Isabella Robusto and 23XI Racing could be the – Sports News
In a sport the place sponsorship usually feels pressured, Isabella Robusto’s natural obsession with the Jordan model looks like a pre-destined audition for 23XI Racing in her NASCAR future.
Robusto brings the stats of a champion, the mindset of an NBA legend, and the type of a model ambassador; three issues that crew co-owner Michael Jordan has by no means been ready to withstand. At 21, she’s additionally already the 2025 ARCA Menards Rookie of the Year.
“Yeah, I feel like it’s a way just to show my personality and myself kind of off,” Robusto said to Express U.S. Sports. “They’re all the time tremendous colourful and vibrant. Normally, the go-to is a few Jordans or some Yeezys. Always tremendous colourful, all the time vibrant with some type of sample on them.”
Robusto’s favorite sneakers are the Air Jordan 1 Tokyo, featured in her TikTok series “Sidekicks” with strength coach Elijah Westbrook. While her coach praised the “Cool Grey” Air Jordan 11, Robusto’s connection with the team is also linked to the Toyota Racing Development pipeline.
Robusto is already a Toyota development driver and part of the program that helped shape Cup Series stars like Bubba Wallace and Tyler Reddick. She started racing go-karts at age 5 and made history by winning a Legend Car National Qualifier at 14.
Her momentum took a hit with a year-long concussion recovery in 2023. Still, it sharpened a Kobe Bryant-adapted Mamba Mentality that helped post nine top-five finishes in ARCA last season, which is the most ever by a female driver in a single season.
Team 23XI has created a strong identity that combines performance and culture. They wear matching Air Jordans and display custom race-day paint schemes inspired by iconic sneaker releases. Team Jordan also celebrates their victories alongside Jordan himself.
Robusto’s ties to the sneaker world and her diverse athletic background, including high school football as a kicker, cycling, and weightlifting, have all fueled her social growth. “I can convey all these worlds collectively,” she stated.
Robusto certified second in her Daytona opener and led 11 laps earlier than a mechanical failure. Her ascent aligns with 23XI Racing’s growth from one to 3 vehicles by 2026 and their push for championship standing in NASCAR’s playoff format.
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