Kellogg says it’s removing artificial dyes from – Business News
WK Kellogg stated Thursday that it’s going to take away artificial colours from all its cereals by the tip of this 12 months.
The change comes a 12 months forward of schedule. Kellogg stated final August that it could take away artificial dyes from its cereals by the tip of 2027.
But the company stated Thursday it has recognized fruit- and vegetable-based juices that can give cereals like Froot Loops and Apple Jacks their distinctive colours.
Boxes of Kellogg’s Apple Jacks at a store in Boston, on Dec. 28, 2024. Boston Globe through Getty Images
The Battle Creek, Michigan-based company stated it has additionally invested in tools that can enable it to transition to natural colours.
The company stated it is usually removing BHT, an artificial preservative, from the small quantity of cereals that also include it.
“More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned,” Kellogg’s Chief Growth Officer Doug VanDeVelde stated in a assertion.
WK Kellogg stated Thursday that it’s going to take away artificial colours from all its cereals by the tip of this 12 months.
The company stated Thursday it has recognized fruit- and vegetable-based juices that can give cereals like Froot Loops and Apple Jacks their distinctive colours. Getty Images
The change comes a 12 months forward of schedule. Kellogg stated final August that it could take away artificial dyes from its cereals by the tip of 2027.
But the company stated Thursday it has recognized fruit- and vegetable-based juices that can give cereals like Froot Loops and Apple Jacks their distinctive colours.
The Battle Creek, Michigan-based company stated it has additionally invested in tools that can enable it to transition to natural colours.
The company stated it is usually removing BHT, an artificial preservative, from the small quantity of cereals that also include it.
“More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned,” Kellogg’s Chief Growth Officer Doug VanDeVelde stated in a assertion.
