Keselowski explains how NASCAR Prime Video segment – Sports News
Brad Keselowski has defined how his viral broadcasting clip with Prime Video took place (Image: Getty Images)
NASCAR star Brad Keselowski has revealed how his viral clip breaking down Christopher Bell’s fueling conservation strategy during final weekend’s Cup Series motion at Pocono Raceway on Prime Video took place.
The NASCAR headlines this week have been dominated by the quilt reveal of NASCAR 26, which is set to characteristic 2025 Cup Series champion Kyle Larson, regardless of followers requesting that the just lately handed Kyle Busch be awarded the distinction.
While Naval Base Coronado will play host to Sunday’s Anduril 250, final weekend’s Cup Series motion at Pocono Raceway noticed Denny Hamlin declare his third consecutive win. One of the key speaking factors, nonetheless, to have emerged after the race was a segment Keselowski did with Prime Video, discussing Christopher Bell’s fuel strategy during the ultimate stage in Pennsylvania.
The segment on Prime went viral on social media, with followers praising Keselowski, who DNF’d at Pocono, for his detailed, thorough evaluation, in addition to the broadcaster for treating followers with respect and never dumbing down its protection.
Taking to X on Thursday, Keselowski defined he had requested Amazon’s producers if he would be capable to do an SMT (SportsMEDIA Technology) breakdown for viewers.
“I asked the Amazon producers if I could do an SMT breakdown of a key moment from the Pocono race when we met to discuss the weekend,” wrote Keselowski when requested how the segment took place.
He continued: “Not knowing what there would be to cover, they boldly agreed to give me a chance. The @CBellRacing fuel mileage strategy played out as I was getting ready for the show and away we went.
“They hooked up an iPad to the set and let me discuss for a couple of minutes.”
Per The Athletic, Prime’s decision to have Keselowski explain Bell’s fueling strategy stemmed from a belief that they needed to leverage his knowledge, with him set to appear both before the Cup Series race on their coverage and after.
Alex Strand, Prime Video’s senior coordinating producer, said: “When we talked to Brad at our manufacturing assembly on Tuesday, we had conversations the place we mentioned, ‘What different sport are you able to even have an lively competitor be a part of as a pre-race and post-race analyst?’ No different sport.
I requested the Amazon producers if I might do an SMT breakdown of a key second from the Pocono race after we met to debate the weekend. Not realizing what there could be to cowl, they boldly agreed to provide me a probability.
The @CBellRacing fuel mileage strategy performed out as I used to be… https://t.co/Kt5Ga9YTsc
— Brad Keselowski (@keselowski) June 17, 2026
“The sport is incredibly unique in terms of access. So we thought, ‘While we have that access, what can we do in post-race that is something that no one’s done before?’
Strand added: “So I requested Brad: ‘Talk me by your post-race routine,’ and naturally, as all of them do, he says, ‘I hop on SMT’ (telemetry knowledge drivers and groups can entry).
“I said, ‘If that was available to you post-race, is that something you think you could explain to fans or bring to fans in the broadcast?’ And he couldn’t have been quicker to say yes. He said, ‘Just give me a tablet. I’ll wheel that thing.'”
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