Livvy Dunne poses for Sydney Sweeney’s lingerie – Business News
Sydney Sweeney’s SYRN posted a photoshoot with Olivia “Livvy” Dunne, hinting at a potential collaboration that would shake the lingerie industry – and sending shares in Victoria’s Secret slumping more than 4%.
An Instagram post from SYRN Tuesday confirmed Dunne, a retired NCAA gymnast and social media influencer with over 5 million followers, posing within the model’s boyshorts – in a potential partnership that would help propel the model to new heights.
“I would love to see a Sydney Sweeney & Livvy Dunne collab,” one person commented underneath the picture.
Another wrote: “The collab everyone has been waiting for.”
Victoria’s Secret didn’t instantly reply to The Post’s request for remark.
Victoria’s Secret has gained back some buyers since reviving its Fashion Show and returning to “unapologetically sexy” campaigns – but it surely’s nonetheless clawing its manner out of the gutter after a failed “woke” rebrand.
In the meantime, “Euphoria” actor Sweeney has launched her own lingerie model, SYRN – and her star energy might be enough to tackle industry giants, after her controversial denims marketing campaign with American Eagle boosted gross sales on the teen retailer and raked in a million new prospects.
Just final week, Sweeney dropped a new advert for American Eagle, sending the stock hovering 9%.
Though her viral advert marketing campaign final summer season stoked heated backlash, with some calling it “Nazi propaganda,” it sparked a rally that more than doubled the stock – and even received a stamp of approval from President Trump.
Victoria’s Secret has additionally tried turning to contemporary superstars, including gymnast Suni Lee, WNBA participant Angel Reese and more plus-size fashions like Ashley Graham to its Fashion Show line-up.
Sydney Sweeney poses in SYRN underwear. Syrn
Its stock has soared more than 70% over the previous six months because it makes an attempt to erase the consequences of a failed rebrand that despatched shares cratering.
In 2019, the company distanced itself from its sultry Angels and cancelled its iconic Fashion Show amid backlash associated to the #MeToo motion and its ties to Jeffrey Epstein.
Last December, after its second Fashion Show following the five-year hiatus, Victoria’s Secret noticed its highest quarterly gross sales growth in more than 4 years.
Hillary Super, who was tapped because the company’s CEO in September 2024, mentioned buyers flocked to shops after the 2025 Fashion Show, paying full price for bras and panties and promoting out some objects.
Victoria’s Secret fashions stroll within the 2024 Fashion Show after a five-year hiatus. FilmMagic
After launching the “Very Sexy” marketing campaign, which incorporates garter belts, thigh-high stockings and sheer tops, Super vowed in an interview with The Wall Street Journal that the model can be “very unapologetically sexy” again.
In its earlier effort to not offend anybody, “the brand got a bit watered down,” Super mentioned. “Decisions were made out of fear.”
Her predecessor, Martin Waters, agreed, saying: “At the time I took over, Victoria’s Secret was regarded as inappropriate and off-color and we had to correct those mistakes.”
“Now, times have changed and I support what Hillary is doing,” he added.
