Lululemon resumes selling ‘see via’ leggings – Business News
Lululemon Athletica resumed selling its new line of “Get Low” leggings after yanking them over complaints that they had been overly “see through” — and gave clients particular advice on how to put on them.
“To experience this tight’s best performance during your workout, we recommend sizing up,” the leggings’ up to date product web page suggested on Thursday. “Pair with skin-tone, seamless underwear.”
That was simply days after clients complained that the material turns into clear when stretched — creating a probably embarrassing scenario at a yoga class.
Lululemon clients complained that the just lately launched Get Low line was see via. Lululemon
“The leggings are absolutely see through when you squat or bend over,” a buyer posted on Reddit on Monday.
In a assertion, a Lululemon spokesperson informed The Post, “Last week, we temporarily paused online sales of our Get Low collection in North America to review early guest feedback and insights. Based on the learnings, we have updated our product education information to incorporate new guidance on fit, sizing, and features to better support guest purchase decisions.”
Lululemon’s founder and former CEO Chip Wilson ripped the yoga chain’s board over the fiasco — calling it “a new low” and blaming administrators’ “lack of experience”.
“Pulling back the “Get Low” product line after three days is clearly a whole operational failure,” Wilson wrote on LinkedIn on Wednesday.
Ironically, Wilson was a director of the company in 2013 when Lululemon recalled its Luon black yoga pants as a result of they had been too sheer – a flop that price the company tens of thousands and thousands of {dollars} on the time.
Chip Wilson is Lululemon’s founder and former CEO. Bloomberg by way of Getty Images
Wilson insisted this week that the present board didn’t ask the fitting questions.
“What product quality testing did the Board review? How often does the Board review the product pipeline? Are leaders empowered to make the best product decision or simply pushed to the lowest cost decision,” in accordance with the LinkedIn post.
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Wilson, who’s the company’s second largest shareholder, launched a proxy battle in December calling for the ouster of board members and nominating three new administrators. Activist investor Elliott Investment Management can also be pushing for change on the prime, having just lately amassed a $1 billion stake within the Vancouver-based company.
In December, the company’s chief govt of seven years, Calvin McDonald, introduced his resignation amid declining revenues on the 28-year-old company.
Lululemon pulled two new product traces within 18 months. jetcityimage – stock.adobe.com
“It is clear that persistent failures like this are born out of this Board’s lack of experience in creative businesses, disinterest in product development and quality, and focus on short-term, self-interested priorities,” in accordance with Wilson’s assertion on Wednesday.
It’s the second time in 18 months that the company recalled a product.
In 2024, Lululemon needed to pull its “Breezethrough” leggings from shops and its web site within weeks of the launch as clients complained concerning the match, materials and seams.
The company’s shares are up by almost 3% on Thursday to about $195.
