Mark Zuckerberg’s Meta signs multi-year – Business News
Meta Platforms has signed a multi-year deal to turn into the primary “official fan technology partner” of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook father or mother’s board in January.
Under the deal, Meta will present UFC followers a deeper immersive expertise by its providers, with its text-based platform, Threads, turning into the league’s official social media accomplice, UFC mentioned in a assertion on Wednesday.
Meta could have its branding featured in UFC’s Octagon ring for pay-per-view and “Fight Night” occasions, together with quite a few broadcast options and inventive in-arena fan experiences.
UFC CEO Dana White joined Met’as board in January. Above, White and CEO Mark Zuckerberg final yr. Zuffa LLC through Getty Images
Financial phrases of the deal weren’t disclosed.
Meta CEO Mark Zuckerberg has developed a relationship with UFC chief govt Dana White in recent times as a blended martial arts fanatic and leisure fighter.
White, together with two others, was elected to Meta’s board in January.
Meta could have its branding featured in UFC’s Octagon ring for pay-per-view and “Fight Night” occasions, together with quite a few broadcast options and inventive in-arena fan experiences. A UFC match in Mexico City final week, above. Zuffa LLC
The UFC CEO can also be a good friend of President Trump and had spoken in assist of his candidacy on the Republican National Convention in July.
