MoonPay to put down roots in NYC with new US – Business News
Crypto continues to stake its declare in the financial capital of the world.
MoonPay, the worldwide chief in crypto funds, is opening a new 5,000-plus square-foot U.S. headquarters in SoHo, NYNext can solely report. With the transfer, the company turns into the most recent digital currency firm to broaden its presence in NYC.
MoonPay’s new headquarters is a 5,000-plus square-foot space in Manhattan’s SoHo neighborhood. It is the company’s largest U.S. workplace to date and can function a central hub for its growing U.S. workforce. MoonPay
“As the crypto landscape continues to evolve, New York stands out as a beacon of opportunity that blends regulatory progress, a dynamic business environment and an unparalleled talent pool,” Keith A. Grossman, President of Enterprise at MoonPay and a lifelong New Yorker, informed NY Next.
The confluence of these components — additional emboldened by President Trump’s deregulation efforts — implies that even more digital asset corporations are possible to set down roots in the town in the approaching months and years.
“The crypto industry is playing a pivotal role in driving New York City’s economic growth — serving as an engine for job creation, accelerating innovation, and attracting investment,” Grossman stated. “With over 130 crypto firms operating in the city, New York is further cemented as a global financial capital and a leading hub for fintech transformation.”
It’s a marked shift from a decade in the past.
Crypto companies vehemently prevented New York after BitLicense — which imposed strict laws on companies’ talents to buy, sell, transmit and store crypto — went into impact in 2015.
The MoonPay app permits customers to simply buy, sell and switch cryptocurrencies and NFTs utilizing conventional fee strategies like credit playing cards, Apple Pay and bank transfers. @crownmax/X
While the licenses had been meant to shield customers, many companies noticed the framework as overly burdensome and headed to more hospitable cities. When MoonPay launched in 2019, its founders opted to base the company in Miami.
The tides in New York started to shift across the flip of the last decade. Mayor Eric Adams, elected in 2021, has brazenly embraced crypto,saying he wished to make NYC the “center of bitcoins.”
Though the BitLicense framework stays firm, his administration has centered the dialog on innovation and financial alternative, reasonably than compliance and client safety.
MoonPay CEO Ivan Soto-Wright speaks during the FII Priority Summit in Miami Beach, Florida. Soto-Wright has performed an energetic function in shaping crypto regulation, becoming a member of policymakers on the CFTC’s Crypto CEO Forum and advocating in Congress for state-level innovation on stablecoins. AFP through Getty Images
As a consequence, in the previous a number of years, main companies together with Coinbase, Gemini, Consensys, and Chainalysis have entered or expanded their New York City footprints.
“It’s an ideal hub for companies like MoonPay to scale and help shape the future of crypto innovation in the U.S,” Grossman stated.
U.S. President Donald Trump (L) shakes arms with Paul Atkins, newly sworn-in as Chairman of the Securities and Exchange Commission (SEC), in the Oval Office of the White House. Under Atkins, the SEC has dropped legal proceedings towards main cryptocurrency platforms like Coinbase and Kraken that had been initiated during former president Joe Biden’s time period. AFP through Getty Images
Earlier this 12 months, MoonPay CEO Ivan Soto-Wright joined executives from Coinbase, Ripple, and Circle on the Commodity Futures Trading Commission’s Crypto CEO Forum in Washington, DC, to hash out the subsequent chapter of federal crypto oversight.
Then, in mid-April, Soto-Wright penned a letter to Congress supporting amendments to the STABLE and GENIUS Acts, backing state-level regulation for stablecoin issuers and warning towards laws that would sideline native innovators.
Crypto markets have soared during Donald Trump’s first months in workplace.
This story is a component of NYNext, an indispensable insider insight into the improvements, moonshots and political chess strikes that matter most to NYC’s energy gamers (and people who aspire to be).
After having its best 12 months ever in 2024, MoonPay noticed its transaction quantity increase 123% and internet income leap practically 50% in the primary quarter of 2025.
Grossman informed NY Next, “We couldn’t be more thrilled to set up our U.S. headquarters in this great metropolis as our nation continues to set up more readability surrounding regulatory, legislative, banking and accounting exercise within the crypto ecosystem.
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