Musk humiliated as Tesla’s global sales suffer | Tech News
Tesla bosses have been left embarrassed as soon as again after discovering that sales plummeted by 13% during the primary quarter of 2025. During the primary three months of the yr, the Elon Musk-owned company bought 336,681 automobiles globally – round 50,000 much less in comparison with the identical period in 2024.
The drop marks the greatest fall for Tesla for the reason that second quarter of 2012 – across the time that the electric car model launched the Model S, their first mass-produced household car.
Dan Ives, analyst at Wedbush Securities highlighted that the numerous drop in sales got here at a time by which Elon Musk turned more publically concerned in politics.
“The time has come for Musk,” he stated. “It’s a fork in the road moment. The more political he gets with Doge, the more the brand suffers. There is no debate. This quarter was an example of the damage Musk is causing Tesla.”
One of the largest causes for Tesla’s sales decline has been the growing function that Elon Musk has had in President Trump’s administration, being the top of the Department of Government Efficiency (Doge).
Mr Musk’s outspoken opinions resulted in a quantity of assaults on Tesla automobiles and showrooms, with police officers in Italy investigating a case of attainable arson after 17 examples at a dealership had been destroyed in a fire.
The assaults have additionally precipitated a quantity of present Tesla house owners to brighten their automobiles with stickers poking enjoyable on the company’s proprietor and, in excessive circumstances, changing the badges with the emblem of a rival car model.
Whilst the UK noticed a 21% increase in sales of new Teslas during February 2025, many different markets skilled a vital stoop as EV consumers selected rival fashions.
Over the 28-day period, the largest sales drop was skilled in Germany, the place dealerships recorded a 76 p.c decline to simply 1,429 examples – a stark distinction to the 30.8 p.c increase in demand for new EVs.
In addition to the company’s CEO dividing opinions, the decline in sales has largely been blamed on the ageing line-up of fashions, with the most recent revision being the facelifted Model 3, which launched in 2023.
To help revive demand throughout key markets, Tesla has began manufacturing of the Model Y Juniper – a considerably revised model of the company’s best-selling model.
Whilst the final form of the compact crossover has remained the identical, the new Model Y provides a few styling tweaks which might be much like the controversial Cybertruck, together with a skinny lightbar on the entrance and a decrease bonnet line.
The Tesla Model Y Juniper can be barely more inexpensive than its predecessor, with costs now beginning at £44,990 for the Rear-Wheel Drive, which options a 311-mile vary and 0-62mph acceleration time of 5.6 seconds.
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