NASCAR and Michael Jordan’s 23XI Racing do – Sports News
NASCAR and Michael Jordan’s 23XI Racing spent the bulk of 2025 arguing and staring one another down in court docket, with optics suggesting no desire for ever seeing eye to eye. Wednesday’s newest deal confirmed that no matter friction exists or doesn’t, it’s going to by no means stop business from booming.
Popular fast food chain Hardee’s formally turned NASCAR’s first Quick Service Restaurant associate since 2008 whereas additionally hanging a deal with Jordan’s 23XI Racing. The pairing required cooperation regardless of current legal tensions that led to a settlement between the 2 sides.
The settlement additionally set up evergreen charters for all groups with standing and elevated NASCAR’s groups’ affect on the company’s inner selections, in addition to securing a bigger portion of NASCAR’s income. For Wallace, it was important that the deal linked NASCAR’s historical past with its present state.
Hardee’s sponsored some of its most iconic automobiles and drivers between the Nineteen Eighties and Nineteen Nineties. Wallace believes that the model has been half of “some of the most iconic moments” in NASCAR historical past.
“To bring that history forward with 23XI is really special, and we’re looking forward to representing a brand that means so much to NASCAR’s story,” he continued. “Fans know the Hardee’s paint schemes of the past, and I’m excited to help create some new memories for longtime and newer fans.”
The model has achieved 12 Cup Series wins with Hall of Fame drivers Bobby Allison, Cale Yarborough, Alan Kulwicki, and Dale Jarrett. Allison notably secured three victories within the No. 28 Hardee’s car in 1981, one of which was the Coca-Cola 600.
Yarborough’s Hardee’s lure stays legendary. He achieved consecutive Daytona 500 wins in 1983 and 1984, notably successful in 1983 with a Pontiac LeMans that was reworked in a single day from a Hardee’s restaurant show car after his predominant car was broken in qualifying.
Wallace enters 2026 off a 2025 marketing campaign that included one win, eleventh place within the standings, a Round of 12 playoffs exit, and flashes of elite pace amid inconsistency.
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