NASCAR chief sets very ambitious goal for himself | Sports News

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NASCAR chief sets very ambitious goal for himself – Sports News

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NASCAR’s CEO had an ambitious goal for the game (Image: Getty)

Steve O’Donnell defined his subsequent ambitious goal — turning the game into one thing that needs to be seen.

O’Donnell, the NASCAR CEO, has not too long ago been making the rounds as the game seems to be to make it more accessible to longtime and newer followers in phrases of their enjoyment. NASCAR has obtained flak from each its drivers, akin to Kyle Larson and Denny Hamlin, and followers for how sure elements of the races detract from the expertise.

Now, the 57-year-old defined how he and different executives are hoping to make NASCAR a can’t-miss occasion amongst a sure demographic as they proceed to make modifications to make the races more attention-grabbing.

O’Donnell mentioned he aimed to make NASCAR a “must-have sport” for broadcasters during an look on the “Racin’ With The Boys” podcast. In explicit, he hoped to make the game an occasion followers should watch each week, somewhat than simply every now and then.

He additionally talked about that one of the largest motivators could also be reaching out to a youthful demographic. “And now with Amazon, Fox, everybody, we’re seeing that younger demo grow. … Now we got to keep them. … How do we keep them going and keep them interested?” he posited.

Steve O’Donnell proposed an ambitious goal for NASCAR (Image: YoUTube: @Bussin’ With The Boys, Omaha Productions, NASCAR)

“Let’s take the momentum and let’s work together to grow. The fans are there. The fans want us to succeed and we just got to get out of our own way sometimes and deliver a great product.”

Regarding product delivery, O’Donnell made it clear that fans remained at the top of his and other executives’ minds. In the days leading up to Iowa, O’Donnell announced that the governing body would adjust how cautions affect the race and slow the pace, leading to a longer-than-necessary race.

“I wished to take a second to replace you on a new rule change we’ll have for this weekend coming into Iowa,” the NASCAR CEO started in a clip on social media, “And it stems from what occurred in Indy the place we have seen all too usually a warning comes out earlier than the stage break, we run a quantity of warning laps, we attempt to get back inexperienced, stage break comes and we’re back to warning.

“Long periods of caution laps, not enough green flag racing. We heard you, we want to make a change, so starting this weekend in Iowa, if a caution comes out 10 laps prior to a stage break, that is going to count as the stage break.

“No more back-to-back cautions, no more elongated warning laps, more inexperienced flag racing, more motion for you, the followers.” O’Donnell also thanked fans for their input and said their passion for the sport “has helped us make modifications more rapidly.”

“I need to applaud the industry, they’ve come along with the Chase new tremendous speedway bundle in Daytona, some issues on the short tracks and now actually attempting to hurry up the cautions. It’s not going to be good however we will study from this and proceed to innovate. So thanks, proceed your ardour, proceed giving us your suggestions and I sit up for seeing you on the race this weekend.”


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