NASCAR learns viewership for first year of $7.7B – Sports News
NASCAR scored a large $7.7 billion TV rights deal forward of the 2025 Cup Series season with FOX, NBC, Amazon Prime Video and TNT to cowl the 2025-2031 campaigns.
The deal could have netted NASCAR an eyewatering sum of money, however viewership has remained down, maybe on account of a combine of fan confusion about how to stream the product and a normal disillusionment with the game.
This was on full show for Sunday’s decisive 2025 Cup Series race in Phoenix, during which Kyle Larson captured a second title (over competitor Denny Hamlin) regardless of not main a single lap.
Last year, 2.77 million tuned in to watch Joey Logano elevate a third trophy. Despite the 2025 postseason star energy within the kind of Larson and Hamlin, viewership dropped 14% to 2.476 million.
Viewership for the Cup Series finale within the NBC period peaked in 2022, when 3.213 million tuned in to watch Logano hoist his second crown.
NASCAR commissioner Steve Phelps appeared unconcerned. “When the season started, because of the distribution changes to be less broadcast heavy and more cable heavy and streaming, we knew we were going to have a reset,” he stated forward of Sunday’s last.
“We had projected that that reset and told everyone in our industry that reset would be between 14 percent and 15 percent in Cup.”
Amazon races carried out significantly properly, averaging 2.16 million for a five-pack of races from the center of the year. The Xfinity Series additionally averaged over a million viewers on the entire.
“I think NASCAR and everyone in the industry knew there would be some transition, but we didn’t know what it would be,” driver Brad Keselowski stated of the viewership figures. “I believe we knew there can be a transition with the viewership habits of our followers.
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“I’ll let you know I used to be pleasantly stunned by the efficiency of Amazon and streaming races. Conversely, I used to be disillusioned within the races we had on cable and broadcast has not achieved what we thought it will do.”
Keselowski ended up ending second on the day to Ryan Blaney, simply forward of Larson in third.
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