Olympic star who flashed bra sells race-worn suit – Sports News
Leerdam has received a complete of three Olympic medals (Image: Getty)
An Olympic second that went viral has now was a record-breaking payday — not for the athlete herself, however for the grassroots membership the place her journey started.
Jutta Leerdam’s race-worn pace skating suit from the Milano-Cortina 2026 Winter Olympics bought for $230,000 at public sale, shattering memorabilia information within the course of.
The vibrant orange Netherlands staff suit, signed by Leerdam, was the identical one she wore whereas successful gold within the 1,000 meters and silver within the 500 meters, after she was slammed for a “diva” transfer forward of the Olympics.
Leerdam, 27, turned one of the standout stars of the Games after breaking the Olympic file within the 1,000m. After crossing the end line, she unzipped her racing suit whereas cooling down, revealing a white Nike sports activities bra beneath.
The image rapidly unfold throughout international media and was later shared by Nike’s Instagram account, which has practically 300 million followers.
The suit was auctioned via MatchWornShirt, the place bidding surged dramatically within the last hours. The price reportedly jumped from roughly $11,000 to more than $229,000 in a matter of hours earlier than settling at $230,000. The successful bidder got here from the Netherlands.
Leerdam unzipped her racing suit after ending (Image: Getty)
The sale eclipsed the platform’s earlier file, which had been held by a jersey worn by Cristiano Ronaldo that bought for slightly below $74,000.
Tijmen Zonderwijk, co-founder of MatchWornShirt, mentioned, “An amount close to €200,000 for a single item is exceptional. Together, all the sports items from these successful Olympic Winter Games have generated a substantial sum, enabling significant support for many Dutch sports clubs.”
Proceeds from the public sale will go to IJsvereniging Pijnacker, the skating membership the place Leerdam started as a younger athlete.
Chairman Johan van Dam mentioned, “We are incredibly happy with this and feel a responsibility to carefully consider how we can best use this wonderful amount.” He added, “This contribution is truly of great significance for our club; we can now allow even more children to experience the joy of skating.”
Leerdam’s celebration briefly sparked questions on Olympic promoting laws, given the visibility of the Nike emblem. However, IOC advertising and marketing director Anne-Sophie Voumard clarified, “I’m not a figure skating expert, but I understand that opening one’s suit after a competition is normal for skaters. Especially since the suit is very tight. It’s common practice and not a marketing ploy.”
The Dutch star’s profile has continued to rise past the ice. She is engaged to boxer and social media character Jake Paul, who attended the Games in help.
Meanwhile, fellow Olympic pace skater Ivanie Blondin joked in regards to the large sale on social media, writing, “Damn, does anyone want to buy mine for half that so I can pay for my mortgage?”
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