Popular Southern California radio personalities – Business News
A beloved California radio station has misplaced its last native voices as an iHeartMedia massacre spreads nationwide.
Riverside-based 99.1 KGGI cut longtime on-air personalities Evelyn Erives, Nick Nack and Garrison King las week as half of the radio giant’s newest wave of layoffs, based on the Los Angeles Times.
The trio had been among the many final acquainted voices on the Inland Empire station — leaving KGGI with none native on-air hosts.
A beloved California radio station has misplaced its last native voices as an iHeartMedia massacre spreads nationwide.
Riverside-based 99.1 KGGI cut longtime on-air personalities Evelyn Erives (above), Nick Nack and Garrison King las week as half of the radio giant’s newest wave of layoffs, based on the Los Angeles Times.
The trio (Nick Nack pictured above) had been among the many final acquainted voices on the Inland Empire station — leaving KGGI with none native on-air hosts. Instagram/@imnicknack
The cuts got here as iHeartMedia restructures its radio programming to raised “leverage” technology, based on an inside memo cited by the outlet.
The memo framed the overhaul as a approach for the company to “move faster and operate with greater precision across markets” and “position us not just to adapt to the future, but to lead it.”
iHeartMedia declined to say how many staff had been affected, although dozens of on-air personalities and different staffers have reportedly been cut throughout the nation.
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The layoffs are half of a broader cost-cutting push on the nation’s largest radio operator, which owns more than 850 stations throughout 160 markets — together with Los Angeles-area stations KFI-AM, KLAC-AM, KOST-FM and KIIS-FM.
In May, iHeartMedia introduced a new financial savings plan geared toward trimming one other $50 million on prime of $100 million in beforehand introduced cuts.
The cuts got here as iHeartMedia restructures its radio programming to raised “leverage” technology, based on an inside memo cited by the outlet. Instagram/@garrisonking
The company has additionally pushed deeper into podcasting as conventional radio faces shrinking audiences and shifting advert {dollars}.
But KGGI cuts come after iHeartMedia rolled out its “Guaranteed Human” marketing campaign final yr — pledging that its stations and podcasts wouldn’t use AI-generated personalities or AI-generated music.
With KGGI now stripped of its final native hosts, iHeartMedia has not who — or what — will take their place.
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