Red Lobster’s ‘Endless Shrimp’ deal is officially – Business News
Red Lobster is bringing back its well-known “Endless Shrimp” promotion beginning Monday, marking a stunning revival of one of its most recognizable all-you-can-eat choices.
The deal will return for a restricted time at choose areas, the company mentioned. One Red Lobster location informed FOX Business that the new offering will likely be priced at $24.99 per individual, up from $20 in 2024, when it most lately appeared on menus. Other areas have reportedly priced the promotion at $29.99, based on USA Today.
Five completely different shrimp varieties – together with a new taste, “Marry Me Shrimp,” impressed by web tradition – will likely be provided with a alternative of aspect:
Marry Me Shrimp: Shrimp in tomato cream sauce with a garlic and herb crumble topping
Shrimp Linguini Alfredo: Shrimp in Alfredo sauce over linguini
Walt’s Favorite Shrimp: Hand-breaded and flippantly fried butterflied shrimp served with cocktail sauce
Garlic Shrimp Scampi: Shrimp sautéed in a garlic lemon butter sauce
Parrot Isle Coconut Shrimp: Hand-breaded jumbo coconut shrimp served with piña colada sauce
The deal was discontinued in 2024 after it was broadly cited as a issue within the company’s disastrous financial loss forward of its chapter submitting, which led to the closure of 130 eating places.
While the company beforehand signaled it might not convey the promotion back, robust buyer demand and a latest surge in engagement have led Red Lobster to rethink its long-running, two-decade “legacy,” the Orlando-based chain introduced Monday.
Red Lobster introduced back it’s “Endless Shrimp” deal at choose areas this week. Red Lobster
“After thousands of social media mentions since it last appeared on menus, Red Lobster, the iconic seafood restaurant brand, is announcing the return of one of its most popular experiences, for a limited time: Endless Shrimp,” it mentioned.
The earlier Endless Shrimp offering – a $20 menu merchandise that grew to become a everlasting fixture in 2023 after being intermittently provided over 20 years – was broadly seen as a advertising and marketing success that in the end changed into a financial pressure when demand overwhelmed provide prices.
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It accounted for $11 million of the company’s $76 million internet loss in 2023, Reuters reported.
When Red Lobster CEO Damola Adamolekun took over in late 2024 to information the chain out of chapter, he initially ruled out bringing the promotion back, “because I know how to do math,” based on Today.
However, the company now seems to be revisiting that stance, with Adamolekun signaling a renewed concentrate on the in-demand offering in a assertion Monday.
“This is about putting our guests first and bringing back something they truly love,” he mentioned. “Endless Shrimp has been a part of Red Lobster’s legacy for 20 years and our guests have never stopped asking for it. We’re excited to bring it back, for a limited time, in a way that works for our business today and honors what made it special from the beginning. Because when our fans talk, we listen.”
