Reddick sponsor announced as Michael Jordan’s 23XI – Sports News
23XI Racing and Tyler Reddick secured a main win after revealing that they’ve landed a new main sponsor.
It’s been a rollercoaster yr for Michael Jordan’s Cup Series crew, which stays embroiled in an ugly legal dispute with NASCAR. 23XI moreover made crew historical past earlier this month by fielding 4 drivers at Kansas Speedway, together with development driver Corey Heim – a choice that was welcomed by Bubba Wallace.
Amidst hypothesis that 23XI might quickly lose a number of of its drivers, the group obtained a enormous increase as soon as it was announced that they’d expanded their longstanding partnership with Pinnacle Financial Partners.
As half of the new multi-year deal, Pinnacle will serve as the first sponsor for Reddick’s No. 45 Toyota Camry XSE in two races this season — the NASCAR Cup Series Race at Nashville on June 1 and the Bass Pro Shops Night Race at Bristol on September 13.
“Our team has enjoyed the partnership with Pinnacle since Tyler joined the team, and we’re excited to grow our relationship with Pinnacle to more prominently feature their brand on the No. 45 car,” 23XI president Steve Lauletta stated in an official assertion.
“Much like 23XI, Pinnacle is driven to be impactful for their clients, their employees, and their community, and we look forward to developing more programs and activations with them.”
Back in 2018, Pinnacle first started working with Reddick whereas he was nonetheless competing within the Xfinity Series. The Nashville-based company has acted as an affiliate sponsorship associate for 23XI’s No. 45 crew since 2023, with the upcoming Nashville race marking the primary time it’s served as a Cup Series main sponsor.
“The group at Pinnacle has played such an important role in my career, and I’m honored to have the chance to represent them in a greater way through this partnership expansion,” Reddick stated. “From supporting me earlier in my career to continuing to believe in me and what we’re doing at 23XI, I’m excited to represent all the associates at Pinnacle and look forward to having a great opening race with them in Nashville.”
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At Nashville Superspeedway and Bristol Motor Speedway, the No. 45 crew will proudly show Pinnacle’s emblem on their gear and Reddick’s driver uniform. “Pinnacle and 23XI are such a great match for each other because we both share a vision of being the best,” Pinnacle’s director of music, sports activities and leisure Andy Moats stated.
“The love for NASCAR and racing runs deep at our firm, and we’ve been with Tyler for a long time. Working alongside him as he’s grown into the racer he is today has been a privilege, and this partnership will bring us even closer to him, his team and the incredible community that surrounds this sport.”
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