Serafina eatery to take over former Rosie O’Grady – Business News
Eliminating an awkward, giant emptiness on Seventh Avenue in Midtown, all-American steak will quickly change Irish stew on the former home of Rosie O’Grady’s, Realty Check has realized.
Landlord SL Green leased the complete, almost 28,000 square-foot building at 800 Seventh Ave. to Serafina Restaurant Group. The new eatery on the West 52nd Street nook instantly reverse the giant Sheraton New York resort will doubtless be referred to as Brasserie American by Michael Lomonaco — named for the favored, former Porter House chef who’s now culinary director of the Serafina company’s Brasserie Cognac model.
SL Green has leased the complete, almost 28,000 square-foot building at 800 Seventh Ave. to Serafina Restaurant Group.
Michael Lomanaco, Serafina’s culinary director, will doubtless have his identify on the company’s coming restaurant throughout the road from the Sheraton New York. Tamara Beckwith/NY Post
SL Green govt vice-president for retail Brett Herschenfeld confirmed the tip we heard on the road. He mentioned Serafina “will put money” into upgrading the space that’s been darkish for almost three years.
“The Serafina guys are true New Yorkers like us,” Herschenfeld mentioned of Italian-born homeowners Fabio Granato and Vittorio Assaf. “We’re beyond happy to have them. They have done a lot for this city. This is the second deal we’ve done with them,” he mentioned, referring to a new Brasserie Cognac that can open in April at 461 Fifth Ave.
Both new places mark a welcome return to the eating scene for Lomonaco, who’s been badly missed by food lovers since Porter House closed final yr.
Herschefeld mentioned the new American brasserie would possibly open earlier than yr’s finish. Details of the long-term lease weren’t disclosed.
