Serena Williams husband’s sports enterprise set | Sports News

Alexis Ohanian’s Athlos continues to amplify ladies’s monitor and area by offering unprecedented prize purses and is reportedly set to develop globally, aiming to rework elite feminine athletes into globally acknowledged superstars.

The women-only track-and-field league based by Serena Williams’ husband is reportedly increasing to London for the 2026 season. The transfer marks the collection’s first worldwide step after it formally introduced its return to New York City on Wednesday.

Athlos is set to carry its London meet on September 18 earlier than returning to Icahn Stadium in New York City on October 2. The tennis household’s league options seven occasions with six athletes per class, and a scoring system that rewards constant efficiency throughout all occasions in each places.

Ohanian’s growth provides one other important ladies’s sports enterprise following years of supporting athletes who steadily outperformed the platforms designed for them.

The league will mix top-tier racing with personalised walk-out music, dwell DJ performances, and an leisure format that synchronizes the monitor’s vibe with main moments from 5 main skilled sports.

Sportico studies that Athlos’ growth into London is an element of its plan to develop a multi-city league by 2026. The league may even introduce a new cost system that will increase athletes’ prize money. First place earns 10 factors and $65,000; second, 8 factors and $35,000; third, 6 factors and $20,000; fourth, 4 factors and $15,000; fifth, 2 factors and $10,000; sixth, 1 level and $6,000.

Athletes competing in each cities will vie for a Tiffany & Co. crown, personally awarded by Serena primarily based on cumulative scoring. In 2024, Olympic bronze medalist Brittany Brown secured the inaugural crown within the 100m and 200m occasions. An athlete who sweeps her occasions can earn up to $155,000.

The self-discipline champion with the best complete factors may even get a $25,000 bonus and the title. Athlos options seven occasions: 100 meters, 100m hurdles, 200 meters, 400 meters, 800 meters, the mile, and the long bounce.

The league consists of athlete possession, with Olympic gold medalists Sha’Carri Richardson, Gabby Thomas, and Tara Davis-Woodhall performing as advisor-owners. Eligible athletes who take part additionally gain equity in Athlos.

The business model follows final season’s New York occasion, the place Athlos reportedly paid out over $200,000 in prize money immediately through Cash App and drew over 4.25 million viewers. Ohanian acquired the TIME100 Impact Award final yr for his efforts to increase awareness and develop platforms for ladies to compete.

“Thank you for recognizing that building real progress in women’s sports is a legacy worth being known for,” he stated. “It’s one I want my daughters to grow up with and proof that when the world stops underestimating women, anything can happen.”