Soho’s beloved Lure Fishbar saved after new – Business News
Beloved Soho restaurant Lure Fishbar gained’t sleep with the fishes after all.
A deal with Prada, which has a a lot bigger space within the building at 575 Broadway, saved the almost quarter-century previous seafood eatery with a large movie star and neighborhood following, The Post has discovered.
Lure, which has the tackle of 142 Mercer Street in the identical building, has about 5,000 sq. toes in contrast with Prada’s 20,000 sq. toes.
A deal with Prada, which has a a lot bigger space within the building at 575 Broadway, saved the almost quarter-century previous seafood eatery with a large movie star and neighborhood following. Elizabeth Lippman
The Post first reported in December 2024 that Prada, which has been increasing on the location, lusted for Lure’s underground space so it might set up its own branded café, Pasticceria Marchesi.
Now, Lure proprietor John McDonald says his piscene paradise is secure underneath a new sublease from Prada.
Lure’s own lease was up this yr. Prada leased the Lure space from the building’s proprietor, billionaire artwork collector Peter Brant – however agreed to sublease it to McDonald.
“Essentially, we are now on a long-term sublease,” stated McDonald, whose different Manhattan eating places embody Seahorse and Bowery Meat Company.
Lure proprietor John McDonald says his piscene paradise is secure underneath a new sublease from Prada. Stefano Giovannini
“They are leaving us alone and there are no plans for a Prada café,” McDonald stated.
Reps for traditionally secretive Prada couldn’t be reached for remark.
Lure has been referred to as “the Balthazar of the sea” and loved many accolades. It has been a defining icon of the Soho eating scene because it opened in 2004.
After The Post reported the risk to Lure, boldfaces together with Chris Rock, Cindy Crawford, Heidi Klum, Justin Theroux and Wyclef Jean proclaimed their help for the restaurant.
Lure has been referred to as “the Balthazar of the sea” and loved many accolades. It has been a defining icon of the Soho eating scene because it opened in 2004.
The Post first reported in December 2024 that Prada, which has been increasing on the location, lusted for Lure’s underground space so it might set up its own branded café, Pasticceria Marchesi. Helayne Seidman
Klum stated on the time, “Lure is Soho, it has lasted the test of time and is truly the epicenter for fashion, art and entertainment. Losing it would be a sad day for all New Yorkers.”
