Starbucks reveals stricter dress code for baristas – Business News
Starbucks on Monday revealed a new dress code for java-slinging baristas as CEO Brian Niccol bets on creating a snug, welcoming atmosphere to spice up the sagging company’s gross sales.
Starting May 12, workers must put on strong black tops, and shall be issued two shirts from a new, company-branded line at no value. Previously, the baristas had been allowed to put on any shade shirt they selected.
The employees should additionally put on khaki, black or blue denim bottoms. The prior dress code had allowed for grey and brown slacks or skirts.
Starbucks on Monday revealed its new dress code for baristas. Bloomberg by way of Getty Images
“We’re evolving our dress code in all stores to focus on simplified color options that allow our iconic green apron to shine and create a sense of familiarity for our customers, no matter which store they visit across North America,” Starbucks mentioned in a assertion.
The espresso chain’s iconic inexperienced aprons – which have been round since 1987 – are such a staple that the company typically refers to its workers as “green-apron partners.”
The stricter dress code is simply the most recent tweak beneath Niccol, who took the helm in September after orchestrating a turnaround at Chipotle as its chief government.
He’s aiming to return the chain’s image from a grab-and-go store to a sit-down cafe, with shorter wait occasions, trimmed-down menus and extra seating that would sway clients to linger longer.
Under his lead, Starbucks has already introduced back a number of applications from the previous, like stocking its shops with about 200,000 Sharpie pens so baristas can doodle notes on java cups. Some baristas, although, have complained that writing on each cup slows them down and feels “forced.”
Under the stricter dress code, Starbucks baristas should put on a black high and khaki, black or blue denim bottoms. Jeffrey Greenberg/Universal Images Group by way of Getty Images
Niccol additionally directed baristas to ask clients whether or not they need their orders “to stay” or “to go.” Those who resolve “to stay” are served their drinks in ceramic mugs or glasses, and may get free refills on espresso and tea.
The chief government additionally introduced back Starbucks’ condiment station, which was moved behind the counter during the COVID-19 pandemic.
