Struggling Denny’s bets on major comeback with – Business News
They’re not going down with out a chunk.
California-founded Denny’s is named “America’s Diner” — however the iconic, breakfast-all-day chain identified for it’s Grand Slam combo hasn’t precisely been knocking it out of the park in recent times, with more than 150 underperforming areas benched in current months. But since their sale to non-public equity firm TriArtisan Capital Advisors in November 2025, which took the company from public to privately held, the model has been plotting a major comeback.
Sign up for the California Morning Report publication
The greatest information, opinion and tradition shaping California proper now.
Thanks for signing up!
After a sale to non-public equity, the previously public Denny’s is mounting a large-scale effort geared toward revitalizing the flagging breakfast model. Getty Images
In a transfer they call “Project Grand Slam”, the company is getting ready to renovate eating places, open new areas, and usher in a new management group.
The plan started this August with the introduction of the Triple Play Combo meal. The $9.99 deal comes with a drink, starter and selection of entree.
The chain additionally introduced the new Diner QP, a cheeseburger with 50% more beef than a quarter-pound patty.
Project Grand Slam will usher within the renovation of over 350 eating places and the opening 20 new areas in 2026, adopted by one other 20 eating places in 2027.
“They saw an opportunity with this iconic brand to move forward in ways that were maybe hampered after COVID,” Fasika Melaku, Denny’s chief people, enterprise communications, and social impression officer, informed USA TODAY in regards to the chain’s new homeowners.
“Going private gave us an opportunity to redesign our organizational structure to be very focused on what we believe will add value.”
More than 350 Denny’s areas shall be renovated as half of the revitalization effort. Getty Images
The bold project may even introduce a slate of new menu gadgets starting in October at round 40 areas, together with new burgers, new french fries, and new sauces. The new menu is anticipated to roll out to all areas by subsequent April.
Catering is a key half of the model overhaul. The chain partnered with catering platform EzCater in August. Over 700 areas are already utilizing the platform, with close to 1,000 areas anticipated to undertake it by the top of September 2026.
Denny’s additionally has new management. In April, the model named Chris Bode, who previously served as COO, the new CEO. The company’s just lately employed COO, Aaron Howard, beforehand held management positions at CKE Restaurants, mother or father company of Carl’s Jr. and Hardee’s, and Cracker Barrel.
Denny’s was based within the Los Angeles space within the Nineteen Fifties as a small donut stand. Denny’s
The modifications come as a Midwest franchisee, M15 Inc., closed 5 areas in Minnesota and Wisconsin in early September after submitting Chapter 7 chapter.
Founded in Lakewood, California by Harold Butler and Richard Jezak in 1953, Denny’s grew from a small donut stand to 1 of essentially the most recognizable restaurant chains within the nation for its traditional breakfast gadgets.
The chain nonetheless boasts over 1,300 areas in more than 15 international locations.
Download The California Post App, comply with us on social, and subscribe to our newsletters
California Post News: Facebook, Instagram, TikTok, X, YouTube, WhatsApp, LinkedIn
California Post Sports Facebook, Instagram, TikTok, YouTube, X
California Post Opinion
California Post Newsletters: Sign up right here!
California Post App: Download right here!
Home supply: Sign up right here!
Page Six Hollywood: Sign up right here!
