Sydney Sweeney rings NYSE opening bell amid – Business News
Actress Sydney Sweeney rang the opening bell on the New York Stock Exchange on Monday alongside American Eagle Outfitters Chairman and CEO Jay Schottenstein.
Sweeney was additionally joined by different executives from the retailer as she signed a ebook on the trading ground.
The actress partnered with American Eagle in 2025 for an promoting marketing campaign that drew important consideration online.
Sweeney wore denims and a mild blue denim jacket on the NYSE, an obvious nod to the “Sydney Sweeney Has Great Jeans” slogan that was launched final summer time.
The broadly mentioned marketing campaign drew criticism, with some detractors arguing that its wordplay blurred the road between fashion advertising and marketing and references to genetic traits.
“Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color,” the “Euphoria” star stated within the video. “My jeans are blue.”
President Donald Trump defended Sweeney in a Truth Social post, saying partially, “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there. It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney!”
Actress Sydney Sweeney exterior the New York Stock Exchange on Monday. REUTERS
The American Eagle advert marketing campaign hangs exterior the NYSE. The actress partnered with American Eagle in 2025 for an promoting marketing campaign that drew important consideration online. AbacaPress / SplashNews.com
American Eagle additionally responded to the backlash, writing on social media that the advert “is and always was about the jeans.”
“Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the company stated.
Sweeney, with American Eagle executives, rings the opening bell. Getty Images for American Eagle
Sweeney with American Eagle CEO Jay Schottenstein, left. The company stated the advert “is and always was about the jeans.” Getty Images
“Great jeans look good on everyone.”
