‘The Apprentice’ with Don Jr. as host is being – Business News
Amazon is exploring a reboot of The Apprentice — and is weighing whether or not to put in Donald Trump Jr. as host of the fact show that helped catapult his father to the presidency, based on a report.
Executives on the company have held inner discussions about reviving the long-running collection, although talks stay in early levels and no formal outreach has been made to the Trump household, the Wall Street Journal reported on Wednesday.
If it strikes ahead, the reboot would stream on Prime Video, which inherited the show’s library after Amazon acquired MGM in 2022.
Donald Trump seems alongside his kids Ivanka Trump and Donald Trump Jr. on NBC’s “The Apprentice,” the hit actuality show Amazon is now exploring rebooting with Don Jr. as a potential host. Getty Images
A source close to Don Jr. informed The Post that the president’s eldest son first heard concerning the chance of internet hosting an “Apprentice” reboot after studying it in The Journal.
“No one from Amazon has reached out to him about this,” the source informed The Post.
Amazon has stated that there are no discussions occurring both inside or exterior the company.
“Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for ‘The Apprentice’ as a property,” an Amazon spokesperson informed The Post.
“The Apprentice” — which debuted in 2004 and drew up to twenty million viewers — helped cement Donald Trump’s image as a commanding business determine. NBC
“The show is not in active development, and any reporting on details of the show or names of potential hosts would be purely speculative.”
The authentic show, which premiered in 2004, was a breakout hit that drew as many as 20 million viewers and helped recast Donald Trump as a larger-than-life business authority.
Jeff Zucker, then a high government at NBC, was instrumental in greenlighting “The Apprentice” and backing Trump as its central determine — a determination that helped elevate Trump’s national profile.
Ironically, Zucker later went on to run CNN, the cable community Trump would repeatedly assault as “fake news” during his presidency.
Amazon’s reported curiosity in rebooting “The Apprentice” comes on the heels of its splashy investment in a documentary about Melania Trump — a deal that raised eyebrows throughout Hollywood and Washington alike.
Donald Trump Jr. and Ivanka Trump have been common fixtures within the show’s boardroom scenes, advising their father during the high-stakes competitors. ©NBC/Courtesy Everett Collection
The company paid $40 million for the rights to the movie, which follows the primary girl within the weeks surrounding the beginning of her husband’s second time period, a price tag that was almost thrice greater than competing presents.
Amazon then poured roughly $35 million more into a international advertising blitz, together with adverts during NFL video games and a huge theatrical rollout.
The project drew inner scrutiny within Amazon, with some staff questioning each the dimensions of the spending and the optics of doing business with a sitting first household.
Critics additionally pointed to Melania Trump’s reported editorial control over the movie, arguing it blurred the road between documentary filmmaking and political messaging.
Amazon has pushed back on that characterization, saying it licensed the project “for one reason and one reason only — because we think customers are going to love it.”
Amazon paid $40 million for a documentary about Melania Trump and spent tens of tens of millions more selling it, sparking scrutiny over the dimensions of the investment. Amazon/Courtesy Everett Collection
The relationship between Amazon founder Jeff Bezos and President Donald Trump has shifted sharply in Trump’s second time period, transferring from open hostility to what critics describe as pragmatic alignment.
After years of clashes, Bezos, who stays the company’s largest shareholder, struck a more conciliatory tone following Trump’s 2024 win, praising his “extraordinary political comeback” and signaling openness to working with a deregulation-focused administration.
That shift has coincided with main developments for Amazon, together with tens of billions in federal AI and cloud contracts alongside continued scrutiny from regulators such as the FTC.
Meanwhile, Bezos’s possession of The Washington Post has grow to be a flashpoint, with his determination to dam a Kamala Harris endorsement and refocus the opinion part triggering high newsroom resignations, a loss of roughly 250,000 subscribers and ongoing annual losses exceeding $100 million.
The Post has sought remark from the White House.
