Trump tears into MSNBC’s rebrand to MS NOW: – Business News
President Trump blasted lefty cable channel MSNBC’s rebrand to MS NOW – claiming the community is a “failure by any name” and ripping the CEO of its proprietor Comcast as “dopey.”
“MSNBC is doing so poorly in the ratings that they are looking to change their name in order to get away from the stench of their fake news product,” Trump wrote in a late-night tirade on Truth Social, his social media platform, in all capital letters.
“So much fun to watch their weak and ineffective owner, ‘Concast,’ headed by dopey Brian Roberts, hopelessly and aimlessly flailing in the wind in an attempt to disassociate itself from the garbage that they created!”
President Trump blasted MSNBC’s rebrand in a post on Truth Social. REUTERS
NBCUniversal didn’t instantly reply to The Post’s request for remark.
Owner Comcast is forcing MSNBC to take a new identify and stripping the left-leaning community of NBC’s iconic peacock image because it carries out a $7 billion spinoff of its cable belongings.
Mark Lazarus, who will lead Versant, the new publicly-traded company consisting of MSNBC, CNBC and different cable belongings, introduced the rebrand to MS NOW – short for My Source News Opinion World.
“As we all know, the peacock is synonymous with NBCUniversal, and it is a symbol they have decided to keep within the NBCU family,” he stated in a memo Monday morning.
President Trump on Truth Social referred to media giant Comcast as ‘Concast,’ and known as its CEO, Brian Roberts, above, ‘dopey.’ Getty Images
The new acronym was mercilessly mocked online, with social media customers quipping that it stands for “Majorly Skewed News Overly Woke” or “Most Surely No One Watching.”
Some began calling the community – home to anti-Trump anchors like Rachel Maddow – “BS NOW” whereas others joked that the standalone “MS” seemed like a reference to a number of sclerosis.
The rebrand to MS NOW was mercilessly mocked online. MS NOW
The president has long railed in opposition to MSNBC and its liberal information anchors, typically utilizing the nickname “MSDNC” – a dig that the community is a megaphone for Democratic Party leaders.
Earlier this yr, he went as far as to slam MSNBC as a “threat to our democracy” and questioned whether or not the information outlet ought to “even have a right to broadcast.”
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Trump has additionally taken purpose at mainstream information shops like ABC and CBS.
He secured a $15 million fee from ABC News towards his presidential library to settle a defamation swimsuit, and reached a $16 million settlement with CBS proprietor Paramount over a “60 Minutes” interview with Kamala Harris — although he expects a bigger sum.
Mark Lazarus will lead Versant. REUTERS
Meanwhile, MSNBC staffers are possible stunned by the rebrand after Lazarus earlier this yr assured that the cable information channel would find a way to maintain onto its identify.
“I know there was some discussion with the MSNBC name, so you can take that off of your worry list on things,” Lazarus instructed staffers during a assembly in January.
A company insider instructed The Post that it “doesn’t set a great precedent for management to change the name after promising staffers it wouldn’t.”
“It’s not a way to boost trust in the new company and its leadership.”
