Virgin Media users finally get huge free Sky TV | Tech News

It’s been a very long time coming, however houses with Virgin Media TV are finally gaining access to Sky Atlantic from tomorrow, April 1st. The main enhance, which arrives at no further value, means prospects with Virgin TV 360 and Stream packing containers will be capable to watch a swathe of bonus content material comparable to Heated Rivalry, Under Salt Marsh, The Last Of Us and Amadeus. There’s additionally traditional drama such because the award-winning Succession collection together with Hacks, The White Lotus and I Hate Suzie Too. Sky Atlantic additionally broadcasts 24 hours a day, so there’s loads to watch during the day and evening.

From tomorrow, all prospects need to do is go to channel 111 on the Virgin TV platform to tune in. Things get even higher as Sky Atlantic programming can also be accessible on-demand and by way of Virgin TV Go as nicely.

Explaining more concerning the Sky Atlantic replace, David Bouchier, Chief TV and Entertainment Officer, Virgin Media O2 instructed Express.co.uk.

“We’ve carried all of Sky’s services apart from Atlantic. There’s a long history in that; it was a way of differentiating their service, which they were very keen to keep. But now I think, given the overwhelming competition in premium drama, it’s actually beneficial for Sky to allow our additional 15% of TV households to have it available to them.

“We’ve chosen to make it accessible at no further value.

“So it’s a great customer trust message. It’s a great customer value message.”

Although Virgin is bringing Sky Atlantic to prospects, the firm is not planning to repeat Sky’s current replace and offer a swathe of different providers comparable to Disney+, HBO Max and Hayu in a single single bundle.

Sky just lately launched its Ultimate TV plan, which incorporates all of this content material for a single month-to-month price, however Virgin is not offering one thing related. Customers do at present get Netflix as customary with the option to then add different providers – a bit like choose and blend.

“So we believe in flexibility and choice management rather than a big bundle,” Boucher defined.

“We don’t particularly want to saddle users with a top price monthly subscription.

“So you may discover that we’re constantly more aggressive than our opponents, together with Sky, and a good £3 or £4 cheaper for the for an leisure pack as a result of we do not bolt on all the things. We’d relatively give them worth and selection.”

Virgin TV customers have something else to celebrate. Along with Sky Atlantic’s arrival, the provider has announced that a major content upgrade is available at no extra cost. Virgin’s TV Ultra HD channel has been unlocked for all TV customers, not just those on select premium plans. This update runs until Sunday, 12 April.

So what can you watch on the channel?

Viewers will be able to enjoy a nightly lineup of advert-free entertainment, including family-friendly films, legendary rock and roll performances, and a wide variety of documentaries.

Finally, Virgin is keen to point out that its FAST (Free Ad-supported Streaming Television) channels continue to grow.

Virgin currently has over 30 free-to-view platforms, all available on the TV planner.

“We have been the primary to combine fast channels into the free-to-air part of our service,” Boucher told us.

“So, our fast channels are totally built-in, not like when you’ve got a sensible TV, the place it’s a must to go into one other setting.

“Also, Sky chose not to go down the fast route as quickly as we did. We integrated them totally into the electronic programme guide. It’s a huge value benefit for our customers.”