Why female athletes lose their mind over Sydney – Latest News
Sydney Sweeney is doing what Sydney Sweeney does.
She is sizzling and she or he is aware of it. She is utilizing her hotness to sell one thing. The one thing occurs to be Novig, a sports activities betting app.
So she’s holding footballs.
An advert from sports activities betting website Novig that includes Actress Sydney Sweeney is displayed in Times Square on Sept. 16, 2026, in New York City. Getty Images
The advert that includes an undressed Sweeney is inflicting controversy. Getty Images
A spread of female athletes are voicing their displeasure with the advert, stating that the actress was encouraging the objectification of female our bodies and minimizing ladies’s contributions to sports activities. Getty Images
She isn’t pretending to be an athlete; she is being a lady males like to have a look at.
That is the complete level of the advert.
Predictably, a posse of female athletes is livid.
Former UCLA gymnast Gracie Kramer posted a coaching montage: “idk what Sydney Sweeney was doing, but this is what a woman in sports looks like.”
Sydney isn’t claiming to be an athlete — she’s simply being sizzling whereas holding sports activities balls.
Kramer stated female athletes have been over-sexualized and compelled to combat to be taken critically.
Former UCLA gymnast Gracie Kramer posted a coaching montage: “idk what Sydney Sweeney was doing, but this is what a woman in sports looks like.” Getty Images
Female gymnasts are taken critically: Gymnastics will be the solely sport on Earth the place the ladies are taken more critically than the lads.
Kramer claimed the advert proves ladies’s sports activities are “marketed through the male gaze.”
But Novig isn’t advertising ladies’s sports activities: It’s advertising a betting app for males.
“We should not have to take our clothes off to convince men that women belong in sports,” Kramer lectured.
Novig isn’t advertising ladies’s sports activities: It’s advertising a betting app for males. AFP through Getty Images
Gracie, we don’t need to persuade males we belong — we need to persuade males to remain out of our sports activities.
Surfer Felicity Palmateer piled on, calling Sweeney’s advert “very damaging” for women coming into sport.
You know what’s additionally damaging for women? Getting crushed by a boy and being advised to let him have the trophy.
All main browsing our bodies permit males within the ladies’s class.
My daughter is about to show 10. I hope she by no means needs to pose bare in advertisements.
Surfer Felicity Palmateer piled on, calling Sweeney’s advert “very damaging” for women coming into sport. REUTERS
I are not looking for her on OnlyFans. I would like her to make use of her mind and her braveness, not her cleavage.
But I refuse to fake Sweeney is “bringing women down” whereas these identical people deal with different bare our bodies as artwork.
Lizzo nude in Paper: physique positivity.
Dylan Mulvaney nude in Paper: gorgeous and courageous.
An image of Sweeney during a viral promoting marketing campaign selling the sports activities betting app Novig, a peer-to-peer sports activities prediction market and trading platform, is displayed on an digital billboard within the Times Square space. REUTERS
Aly Raisman nude within the ESPN Body Issue: celebrating the athletic type.
Sabrina Carpenter on her knees, getting her hair pulled: sexual empowerment.
Sweeney holds two footballs over her chest for a betting app, and all of a sudden ladies’s rights are completed.
Please.
The distinction isn’t the nudity.
The distinction is that Sweeney is right-coded — presumed Republican-adjacent if not MAGA. That’s the charge, with out anybody saying it.
The identical people who call prostitution “sex work” and call OnlyFans “girlboss entrepreneurship” lose their minds when the lady in query may vote unsuitable.
Some have presumed that Sweeney is Republican-adjacent if not MAGA. Getty Images
Want to speak about commodifying the female physique?
Men slathering on make-up, pumping silicone into their chests, carving their faces with “feminization surgery” — that actually is commodifying ladies’s our bodies.
Ladies, get it collectively. It’s proper earlier than your eyes.
Sweeney isn’t mocking female athletes.
She isn’t stealing their information.
She isn’t a man shoving women off the rostrum.
She is promoting a product.
The ladies shouting “commodifying women’s bodies” solely appear to note when the physique belongs to somebody they’ve already determined is the enemy.
That isn’t feminism. That is hypocrisy — and bare factionalism.
Jennifer Sey, founder and CEO of XX-XY Athletics, writes Sey Everything on Substack.
