Deion Sanders to break Amazon Prime Video deal as – Sports News
Deion “Prime Time” Sanders is taking a break from Amazon Prime Video, not less than for now.
The previous few weeks have been a whirlwind for Sanders, as he witnessed his two sons – Shilo and Shedeur – notice their NFL desires by signing with the Tampa Bay Buccaneers and Cleveland Browns, respectively.
However, after Shedeur’s surprising drop within the 2025 Draft, many pointed fingers on the Colorado head coach, accusing him of diminishing his son’s worth due to issues about potential off-field distractions.
Throughout his profession, each on the sphere and as a coach, Sanders’ larger-than-life character has all the time made for must-see TV – and it will not be long earlier than he is back within the highlight.
Netflix introduced on Wednesday that a three-part documentary specializing in Sanders’ life can be out there for streaming in 2026. The docuseries, aptly named “PRIME TIME”, will offer an inside have a look at his journey from being a soccer and baseball star to turning into a important determine within the media world.
“PRIME TIME will provide an in-depth look at one of pro sports’ most electrifying and polarizing figures, exploring his evolution from a two-sport pro phenom to a culture-defining coach and media personality,” learn a press release from Netflix.
“For the first time, Sanders opens up about deeply personal aspects of his life, including his relationship with his biological father, surviving an attempted suicide, and near-death health scares.”
Taking to social media, Sanders shared the thrill about his upcoming Netflix function with a short video: “Guess what? I heard a rumor. I ain’t one for rumors, but I heard a rumor Prime Time is going prime time on Netflix in 2026. Now give me my theme music! It means so much to finally be able to tell my unfiltered story, my TRUTH.”
The soccer icon additionally mirrored on his id shift by means of the years: “I was PRIME TIME, then I dropped the TIME and went by PRIME, and now I’m in the third quarter of my life and they call me COACH PRIME. Y’all knew a part of me each step of the way, but you never knew DEION.
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“I’m excited to share that with you all – the highs and lows, the truths and tragedies, and the whole lot in between. They cannot stop or comprise what God has purposed.”
Notably, Sanders’ Netflix deal comes as something of a curveball due to his ongoing multiyear stint with Prime Video, which has seen three seasons of “Coach Prime”—a series offering a behind-the-scenes glimpse into the Colorado football realm.
Whether Colorado and Prime will continue their collaboration into the 2025 season following the third season premiere of “Coach Prime” in January stays unclear.
A proper settlement confirms that the college plans to work alongside SMAC Entertainment, Skydance Sports, and NFL Films for onsite manufacturing at CU all through Sanders’ tenure.
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