ABC News weighs major shakeup at ‘GMA’ after – Business News
ABC News is weighing a major shakeup at “Good Morning America” after the enduring broadcast misplaced its No. 1 rankings berth final season to NBC’s “The Today Show,” The Post has discovered.
During 2025-2026, “GMA” amassed 2.8 million whole viewers and 477,000 viewers within the coveted 25-54 demo — whereas “Today” reeled in 2.9 million whole viewers and 612,000 viewers within the demo.
It was the primary time “Today” was high canine because the 2011-12 season — when Matt Lauer and Ann Curry have been co-anchors.
It didn’t help that “Today” captured a huge viewers spike earlier this 12 months as viewers adopted the developing story of co-host Savannah Guthrie’s lacking mom. “Today” additionally received a increase as NBC carried the Winter Olympics and the Super Bowl this 12 months.
“GMA” co-hosts Michael Strahan, Robin Roberts and George Stephanopoulos misplaced the rankings battle to “Today” for the primary time in 14 years. ABC through Getty Images
But insiders additionally pointed to the truth that co-hosts Robin Roberts, Michael Strahan, and George Stephanopoulos are not often on set collectively. The trio is “never” within the studio at the identical time, an ABC source famous, including that “someone is always on vacation,” on project or engaged on one other project, which has harmed viewership.
“Anchors are the No. 1 reason people watch,” the source stated. “Anchor chemistry is the whole lot, however Robin and George detest one another and Robin is jealous of Michael. It’s palpable. They don’t like one another.
“They can’t afford to keep all those anchors,” the particular person added.
Although their actual salaries couldn’t be discovered, sources stated every host is making north of $15 million per 12 months.
Reports of a tense off-camera relationship between the anchors have been well-documented, however the source stated it issues now as a result of the rankings are sliding and mum or dad company Disney is trying to trim prices.
“Today” co-hosts Savannah Guthrie and Craig Melvin received the 2025-2026 season, as viewers adopted the developing story of Guthrie’s lacking mom. Nathan Congleton/NBC through Getty Images
“They’re going to need to cut their salaries significantly — and no one wants to take a pay cut,” the insider stated.
However, one other source acquainted with the show stated of the trio: “They’re the longest running anchor team and they’re the best at what they do and it shows.”
ABC News president Almin Karamehmedovic is “very concerned” and “very hands-on,” two community insiders instructed The Post, including that government producer Simone Swink may very well be on the chopping block if the show doesn’t flip issues round.
“I have heard Simone is in trouble,” an extra source stated, earlier than turning to the show’s highly-paid co-hosts, Roberts, Strahan and Stephanopoulos.
However, a source acquainted with the show stated of Swink: “She holds one of the most respected and important roles at the network and is the best person to lead the show.”
Under her management, sources stated “GMA” has misplaced its edge and has been relying closely on sponsor-driven content material that may flip off viewers.
ABC News president Almin Karamehmedovic is “very concerned and “very hands-on” amid rankings declines at “GMA.” Getty Images for Tribeca Festival
One source pointed to a Sept. 15 phase with skier Lindsay Vonn, who sat down GMA’s Ginger Zee to speak about her restoration from a devastating crash at the Olympics in February. Before reducing to the interview, Zee stated the phase is sponsored by Vertex Pharmaceuticals.
Images of Vonn in her hospital mattress and her rehab seem on screen because the athlete defined that her physician beneficial she take Vertex’s non-opioid prescription ache drug Journavx.
“When you’re in the hospital dealing with so much, the last thing you need is to be in constant pain. Journavx for me was what able to manage my pain,” Vonn instructed Zee, earlier than reciting a pharmaceutical warning script.
“If you’re pregnant or breastfeeding, you know, it can interract with other medications and there are other side effects like muscle spasms, rash, itching and elevated muscle enzymes,” she added, as a graphic flashed on the screen detailing the drug’s risks.
Skier Lindsey Vonn went on “GMA” to advertise the drug she took after her devastating crash during the Winter Olympics. Getty Images
“It’s really unethical,” a TV producer stated, of the interview. “It looked like an editorial interview if you weren’t paying close attention. Advertisers are using the good name of ABC News to hawk their products — and the network is welcoming it. What a disgrace.”
“It’s really icky,” added a former ABC exec, who stated that although the story labeled the phase as an advert, it was disguised by the very fact Vonn sat down with Zee to advertise the drug.
Even although “GMA” has been promoting merchandise on air for some time by way of its “Deals & Steals” franchise and different issues, a third former “GMA” exec stated there’s been an uptick in promoting — together with segments that publicize new films, product launches and cruise strains from Disney.
“There’s too much Disney synergy. Too much commercialization,” the particular person stated. “I hate to say it, I love the show, but it’s unwatchable now and it’s unrecognizable.”
A rep for ABC News and “GMA” declined to remark.
